(Download pdf) Marketing for Hospitality and Tourism (6th Edition)
♛ Philip T. Kotler, John T. Bowen, James Makens Ph.D. ♛
| #27451 in Books | 2013-03-15 | Ingredients: Example Ingredients | Original language:English | PDF # 1 | 10.90 x1.10 x8.50l,3.40 | File Name: 0132784025 | 704 pages
||2 of 2 people found the following review helpful.| Not the same as the American version!!|By A. Whitford|This is not the same as the American version of this book, like they claimed in the description. This is the Indian version and it is lacking, to say the least. Inside the front cover it is referred to as the "authorized adaptation." I don't know if this was translated to some language and then translated back to English, b|About the Author|Bowen is the Dean of the Conrad N. Hilton College of Hotel and Restaurant Management at the University of Houston where he also holds the Barron Hilton Distinguished Chair.
Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption fo...
[PDF.nq13] Marketing for Hospitality and Tourism (6th Edition) Rating: 3.95 (445 Votes)
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